Google Named Top 5 Business-To-Business Media Property
BtoB Media Power 50 Recognizes Most Valued and Effective Advertising Outlets
MOUNTAIN VIEW, Calif. – May 5, 2003 – Google, developer of the largest performance-based search advertising program, today announced it has advanced to third place in the Media Power 50, an annual review of the most powerful and targeted business-to-business advertising outlets published by BtoB, a leading national marketing publication. This award marks the second consecutive year BtoB has distinguished Google as one of the most influential properties for business-to-business marketers among all print, broadcast, online, and outdoor media. In 2002, Google was ranked No. 5 in the Media Power 50.
"Over the past two years, Google has focused on leveraging its innovative technology and industry expertise to deliver high-ROI advertising programs to business-to-business marketers worldwide," said Tim Armstrong, Google’s vice president of Advertising Sales. "Google’s No. 3 ranking in the Media Power 50 reflects our continued commitment to the global business-to-business marketplace and the value we bring to advertisers and users."
"Google enables Dow to efficiently target messages to the right people at the right time," said Eric Grates, business service manager, The Dow Chemical Company. "With clickthrough rates ranging from two and a half to seven percent, the Google advertising program continues to be a key component of our overall marketing efforts."
With more than 100,000 advertising customers and more than 200 million searches a day, Google is one of the largest aggregators of buyers and sellers in the business-to-business market. Google’s performance-based, keyword advertising program enables businesses to reach customers across all stages of the buying cycle, from awareness through retention. Through both its network of partners and its new content-targeted advertising service, Google provides business-to-business advertisers with additional reach and exposure to a broad audience. Google’s sales and client service teams include vertical market specialists in a number of business-to-business categories including manufacturing, healthcare and technology, who understand respective industries, associations, and metrics.
More information about Google’s advertising programs can be found at www.google.com/ads/.
Featured in the May 5 issue of BtoB, the Media Power 50 is compiled by a panel of top media buyers and BtoB editors, who selected the most valued and effective business-to-business advertising venues among hundreds of media outlets, including online, broadcast, print, and outdoor properties. Other top properties in the 2003 Media Power 50 include The Wall Street Journal, The New York Times, Lou Dobbs Moneyline, and Fortune. More information can be found at www.btobonline.com.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit www.google.com.
Google is a trademark of Google Technology Inc. All other company and product names may be trademarks of the respective companies with which they are associated.