AOL Canada Inc. Selects Google to Provide Targeted Sponsored Links
Google Advertisers Enhance AOL Canadian Online Service and Portal Search Results Pages With Highly Relevant Ads
TORONTO & MOUNTAIN VIEW, Calif. – June 3, 2003 – AOL Canada Inc., a leading interactive service company focused on enhancing the Canadian online user experience, and Google, developer of the largest performance-based search advertising program, today announced an agreement to enhance search results pages on the AOL Canadian online service and AOL.ca with Google’s highly relevant sponsored links. Google’s search technology has powered web search results for AOL since May 2002.
"The addition of Google sponsored links demonstrates AOL’s dedication to providing a supremely relevant and rewarding online experience," said Arturo Duran, Vice President of Interactive Services, AOL Canada Inc. "The Google AdWords program has redefined the business of online advertising – delivering advertisements that add value to the user experience. By working with Google, AOL rewards its Members and visitors with useful information about products and services relevant to their searches."
"With this new agreement, Google’s advertisers can now reach millions of potential customers through one of the premier Canadian interactive service companies," said Omid Kordestani, senior vice president of Worldwide Sales and Field Operations for Google. "Through the addition of Google’s highly targeted sponsored links, AOL Canada will benefit from an additional revenue opportunity, while its users will enjoy an enhanced online experience through the addition of relevant commercial information."
Google’s global search services provide websites and portals with access to billions of web pages and the world’s most advanced search technology. Additionally, Google partner sites have access to revenue opportunities through sponsored links from Google’s worldwide network of more than 100,000 advertisers. Google’s advertisers gain broad exposure across Google’s partner websites, including many of the largest websites in the world, such as Ask Jeeves, AT&T; WorldNet and Earthlink.
About AOL Canada Inc.
AOL Canada Inc. is a leading interactive service company focused on enhancing the Canadian online user experience. The company is a strategic alliance between America Online, Inc., a wholly owned subsidiary of AOL Time Warner, the world’s leading media and entertainment company, whose businesses include interactive services, cable systems, filmed entertainment, television networks, music, and publishing; and RBC Royal Bank, the personal and commercial banking division of RBC Financial Group, one of North America’s leading diversified financial services companies. The company operates two interactive online services tailored to the Canadian marketplace, AOL® English and French services, and CompuServe® as well as several leading Internet brands including AOL.ca, AOL® Canada Search, AOL Instant Messenger™ (AIM), Netscape.ca, MapQuest™, and ICQ®. Working with its more than 80 content and e-commerce providers, AOL offers Canadian consumers value and ease-of-use through state-of-the-art features and exclusive content offering. AOL is a registered trademark of America Online, Inc. and currently has more than 35 million Members across the globe
About Google Inc.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit www.google.com.
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AOL Canada Inc.
Google is a trademark of Google Technology Inc. All other company and product names may be trademarks of the respective companies with which they are associated.